17 Black Friday Deals You Cannot Miss From Small Businesses
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Looking for some fantastic Black Friday deals while supporting small businesses? Check out my 17 incredible discounts from some of the best independent shops.
It’s November! That means it’s time to start shopping for Christmas gifts for family, friends, and loved ones. But before thinking about Christmas, you must make it through Black Friday.
We’re roughly three weeks from Thanksgiving, meaning Black Friday is approaching. Plus, with the pandemic still raging and shipping issues still happening worldwide, you must prepare for the worst.
Many retailers also encourage customers to shop early with exciting deals and sales. Here are 17 Black Friday deals from small businesses you cannot miss this year! (P.S. Some of these companies have already started their sales.)
Black Friday Deals
Andrea Hunt – Expat and Life Coach
If you’re interested in trying any alternative forms of therapy, then I recommend messaging Andrea. This year, you can save 10% with code BLACKFRIDAYLIVINGDELIBERATLEY.
Sign up for an EFT tapping session on her website at dreahunt.com
Learn more about EFT Tapping here.
DailyBlots
If you’re looking for the perfect personalized gift for a loved one or a cute printable planner, I recommend checking out these Etsy shops. On DailyBlotsCo, you can find a gift for any occasion or holiday, such as personalized journals, ornaments, mugs, and more. You can shop for these items at .
Next, we have the printable shop. If you’re a blogger, entrepreneur, or businesswoman, check out the cutest planners on this Etsy shop. She has everything from weekly planners to habit trackers. Also, you can find other great printables for parties and occasions, such as the birthday game printable or the Halloween bingo printable. Check out these printables at .
You can receive 20% off at either shop this weekend for Black Friday.
VegaNaturalMom
VegaNaturalMom is an Etsy shop and small business that focuses on helping busy moms prioritize their lives. She sells a variety of planner printables to help moms organize their lives and their children.
All printables in this shop will be 30% off for Black Friday. Check out her printables at https://veganaturalmom.com/shop/.
Izzy Matias
If you’ve been reading the blog, this name should be familiar. Izzy is one of my advertisers this month and is a business blogger. She helps bloggers and creative entrepreneurs ditch their 9 to 5 jobs to pursue their lifelong dreams.
This year, she holds a Black Friday 50% sale on the content calendar and a money-making blog course. She creates an engaging content course when customers use code BLACKFRIDAY at checkout.
Start your blogging journey at https://www.izzymatias.com/
Kacey Love
If you’re shopping for a fashionista, you’ll love this shop’s cute and colorful accessories. This shop offers attractive and vibrant jewelry and accessories like scrunchies, bracelets, earrings, rings, and more.
People over $35 in the United States will get FREE shipping this year. Also, you can save 25% on all her products for Black Friday weekend.
Check out her jewelry and accessories at
EsmeSalon
EsmeSalon is a lifestyle and food blog focused on sharing the best homemade recipes that are healthy for all families to enjoy. In addition to the blog, she runs a shop filled with ebooks, planners, training guides, and printables to help bloggers and creative entrepreneurs.
This year, you can receive 50% off all products in her shop (excluding affiliates) with code BlackFri50. This sale will run from Monday, November 22, at 1:00 AM PST to Tuesday, November 30, at 11:59 PM PST to cover Cyber Monday.
Shop these printables and planners at
Gratitude Gifted
Gratitude Gifted is a small business located in Arizona that focuses on giving gratitude.
Gratitude Gifted’s mission is to help people experience the power of gratitude and encourage them to pass the spirit of appreciation along to everyone they come in contact with.
They created a gifting experience that lets someone anonymously send gratitude gifts to someone they appreciate to tell them how grateful they are or shop for themselves, using handmade bracelets and curated letters of appreciation.
November is the month of gratitude. This month, they will offer 15% off on gratitude gifts.
You can shop for gratitude bracelets and other gifts for someone you love this month at https://gratitudegifted.com.
Gemstone Jewelry By AL
I highly recommend these gemstone collections if you’re looking for gorgeous jewelry for loved ones. This shop is about bridging the gap between fine and fashion jewelry, giving you high-quality gemstone-focused jewelry that won’t break the second time you use it and won’t break your bank, either.
She has a massive Black Friday sale with 40% off the entire shop.
Shop for unique and handcrafted jewelry with Amber at
BusinessInOrder
If you’re shopping for the perfect homemade gift and want to support a small business, you’ll love BusinessInOrder. This shop sells homemade items such as paper flowers, baby doll bibs, face masks, pillowcases, and wall hangings. In addition, the shop owner loves to create and design things, whether it’s through sewing, crocheting, painting, or drawing.
This Black Friday, you can get 20% off all items in the shop and FREE shipping on purchases over $35.
Shop for handmade gifts at businessinorder.etsy.com
Take all your problems and rip ‘em apart. Oh oh oh, carry them off in a shopping cart
The wHITE sTRIPES
HerbalChest
As you may know, I love self-care and believe it’s an essential aspect of life. So, self-care gifts are one of my favorite gifts to receive during the holiday season. Self-care gifts are great because they help you to take more time off to care for yourself. This Black Friday, you can shop for the perfect self-care or wellness gift with this small business.
HerbelChest sells several self-care gifts, balms, moisturizers, and wax melts to help meet all your self-care needs. She has a store-wide 20% sale this year and offers FREE shipping for orders above $35.
Shop for self-care gifts at www.herbalchest.etsy.com.
Embellished Haven Designs
Embellished Haven Designs is a headdress and accessories shop for anyone in theater, dance, bridal, photography, and more! Her products are unique and made with the highest quality material to ensure that your headdress or accessory lasts a lifetime.
This shop runs a Black Friday sale from November 22 to December 6! There are plenty of sparkly goodies that would make wonderful and unique gifts!
Shop unique and sparkly gifts at .
Threads And Krates
If you know someone who recently moved into a new apartment, then a housewarming gift from this small business is what you need to welcome them into their new neighborhood. In addition, threads and Krates sells a variety of home decor gifts, such as jewelry tassels, wood items, and more, in the shop.
Shoppers can receive 20% off this Black Friday from November 26 to November 29. This sale also includes Cyber Monday.
Shop the cutest home decor gifts at threadsandkrates.etsy.com
Yarn Over Thread
I love crochet items. They’re so cute and make perfect gifts for anyone who prefers something homemade or unique. Yarn Over Thread sells various crochet items such as face masks, mittens, earrings, bookmarks, and more. Their things make perfect stocking stuffers for the children and Grandma.
This year, the shop will have a 20% off store-wide Black Friday sale from Monday, November 26 through the 29th. In addition, they’re offering FREE shipping on all purchases that are $35 and over.
Shop the cutest crochet items at yarnoverthread.etsy.com

Serrano Crafts
The following small business on this list is one of my favorites. Serrano Crafts sells eco-friendly and low-waste items such as soap savers, washable sponges, cotton flannel tissues, and lunchbox napkin sets. All of the products at this Etsy shop are handmade with love and care for each customer.
Jessica plans to have a 15% off store-wide Black Friday sale this year from November 24 to November 30.
Shop the best in eco-friendly products with this small business at seranocraftsus.etsy.com
Penelope Goat Company
I’m so excited to have to feature another self-care shop in this Black Friday guide. Penelope Goat Company sells goat milk soap bars, lotions, and essential oil room sprays. If you’re struggling to find soaps and other self-care products containing no harsh chemicals, I highly recommend shopping here.
This business’s Black Friday sale will run from November 22 to December 4, including 25% off all items and free shipping for purchases above $45.
Shop for goat milk products at www.etsy.com/shop/penelopegoatcompany
Cheryl’s Shop Of Wonder
Cheryl has been using essential oils and herbs to create her bath and self-care products for as long as she can remember. She recently started selling bath bombs, sugar scrubs, and other self-care products in this Etsy shop. Her products smell great and are not made with harsh chemicals, making them safe for sensitive skin.
This year, she plans to have a 20% off sale from November 25 to the 30th. Her products are perfect for children and women and make excellent stocking stuffers.
Shop for bath bombs at cherylsshopofwonder.etsy.com
Riyah Speaks Blog Shop
I cannot end this small business Black Friday guide without shameless self-promotion. So, I opened the Etsy and blog shop for those who remember when I rebooted the blog last February.
I’m holding my first Black Friday sale on the blog this year. All printables and workbooks will be discounted at 50% off, including my newest one, The Depression Management Notebook, on November 20 to riyahspeaks.com/shop.
Why You Should Support Small Businesses
Thanks for reading my Black Friday shopping guide. As a small business owner, it means the world to me when people shop or share my work and products with their loved ones. Black Friday is one of the most significant retail seasons besides Christmas. For many small businesses, this is the make-it-or-break-it moment that determines whether or not they will make it through the following year.
I encourage everyone to shop with one of the smaller businesses this holiday season and help close the wealth gap between smaller and large corporate businesses. Plus, you know that your products will be made with love and heart.
Where are you shopping this Black Friday? Let me know in the comments.

this was such a great idea to promote small businesses and creators. perfect way to spread kindness before the holiday season goes in full swing! 🙂
Awesome deals here. I especially like the course for bloggers and learning how to scale your blog to ditch your 9 to 5. That’s definitely a dream of mine.
Hi, I agree! I wanted to spread the holiday cheer and get some small businesses front and center. Also, I love to support small businesses whenever I can.
Hi Riyah. Thank you so much for your kindness in including my BF sale here. Much appreciated, this is absolutely awesome. Thanks again.
Esme, you’re very welcome! I hope some of my readers will consider shopping with you this season.
Love some of these products and I wouldn’t have known about them without your post.
I totally agree, we should support small businesses.
Hi, Yes, we should all support small businesses this holiday season. Small businesses deserve to get the same love that big businesses get, and more.
Thank so much for including our etsy shop in your black friday blog!
Linda, You’re absolutely welcome.
So many good ideas. Especially excited to check out some of these blogs! Thanks for sharing.
Leslie, Thanks for reading.
I am definitely checking out some of these! Especially the Etsy ones!!
Valerie, I love these Etsy shops. Some of my favs are listed here, including my own. Please shop with them!
This is such a great idea for a post. I’m definitely going to be purchasing from some of these small businesses and making the most of their offers.
Kelly,
That is amazing to hear. I’m sure any of these small businesses and I would appreciate your sales this year and be super thankful.
I love finding small businesses to buy from around this time of the year! Thanks for sharing Riyah x
Eleanor,
You’re welcome. Happy shopping!
I really LOVE that you’re sharing small businesses and fellow bloggers — it’s so good to support people like this and all the creativity. Thanks for sharing all these — I will be checking them out!
Molly,
Thanks for reading. I wanted to help some small businesses and creatives this season by using my platforms. I hope you will find something you like this Black Friday.
What a comprehensive post of how to support small businesses on black friday! Thanks for sharing.
Isabelle,
You’re welcome. I hope you will shop with some of these small businesses.
Alot of these are great gifts and I love how you spotlighted so many small businesses. I would rather buy small than a mass produced item.
Brian,
I agree. Buying small is so much better than buying them mass-produced.
I’m not going to lie, thinking about Black Friday gives me anxiety… All I can think about are those videos of people trampling each other to buy 10 TVs so they can sell them on later!
But I love your post and I absolutely LOVE that you highlight small businesses only! It’s so important that we are supporting each other.
Vourneen,
Black Friday absolutely terrifies me, too, LMFAO! However, I do believe in the importance of supporting small businesses and creatives, especially during these uncertain times. Hopefully, there are a few small businesses on this list (including myself) that you may shop with this holiday season and if not at least consider sharing with someone you know.
OMG! So many great choices to explore. I like the look of the Faerie site
Erika,
Faerie Lifestyle is a fantastic shop! I love their products. I’d also recommend Serrano Crafts and myself, of course.
Its great to support small business also I had not heard of these companies. I totally have to look at them.